meet the rest of us
learn more about underbanked consumers >Download the FDIC National Survey of Unbanked and Underbanked Households |
At Think Finance, we're passionate about improving the financial lives of underbanked consumersAccording to the FDIC, some 60 million U.S. consumers — one quarter of American households — aren't using today's banking products. These consumers aren't on the fringe of our economy, they're the heart of it: teachers, nurses, craftsmen, and other hard working Americans that struggle to get ahead in challenging economic times. They've been told "No" too many times by traditional financial services institutions so they've created their own patchwork solutions utilizing a combination of alternative financial products including payday loans, prepaid cards, rent-to-own, check cashing, and money transfer. In recent years there has been much discussion among academics, legislators, consumer groups, and financial services providers about underbanked consumers and their financial needs, but discussion has not resulted in action. At Think Finance, we believe the solution is product innovation, not increased regulation. It is our goal is to say "Yes" to underbanked consumers, providing them with responsible, convenient, affordable solutions that help make ends meet today and build a better financial tomorrow. We call it Banking for the Rest of Us™. Click here to learn more. |