the latest thinking

Contact Think Finance

For Press Inquires Email >


Think Finance Launches Presta - Innovative New Way for Consumers to Get Today's Hottest Electronics
Lease-Purchase Option Provides Flexibility and Affordable Payments

October 20, 2011

FORT WORTH, Texas - October 20, 2011 — Think Finance, a developer of next-generation online financial products, today unveiled Presta, the company's newest innovation for the financially underserved. Just in time for the holidays, Presta gives customers the option to lease-purchase today's hottest electronics online, providing an affordable, risk-free way to get laptops, tablet computers, game consoles and more.

With the Presta lease-purchase option, customers make fixed payments with a debit or credit card and products are sent for immediate delivery. By using a lease-purchase, customers can manage their spending while avoiding the long wait of options like store layaway. Presta is also extremely flexible, offering the ability to own products outright after making fixed payments for a year, or return them any time after three months with no penalty. Customers can even return products to upgrade to a newer model or pay off the lease-purchase agreement early at a discount.

"Think Finance is laser-focused on meeting the needs of the financially underserved by applying our innovative technology and underwriting platform to develop disruptive solutions like Presta," said Think Finance Chief Executive Officer Ken Rees. "We heard from our customers that they were unsatisfied with current purchase financing options for electronics and we are pleased to have a totally new solution for them just in time for the holiday shopping season."

Presta's initial inventory includes the electronics and brands sure to top wish lists this holiday season, including laptops, digital cameras, televisions, Xbox 360™ + Kinect™ and the Apple® iPod® touch and Apple® iPad® 2. For each item, Presta clearly displays the weekly payment price should customers choose the lease-purchase option, as well as the buy-it-now price.

Presta is currently in a beta-testing period and is limited to residents of Florida, Ohio and Pennsylvania. For more information, please visit

About Think Finance

Think Finance is a leading developer of next-generation financial products for underbanked consumers. The company's products provide increased convenience, transparency and value to the millions of consumers whose needs are not being met by traditional banking products. Think Finance is privately held, with offices in Fort Worth, Texas and London, and is backed by some of Silicon Valley's most respected venture capital firms including Sequoia Capital and Technology Crossover Ventures. To learn more, please visit the Who We Are page.

Media Inquiries:
Kelly Ann Doherty, 817-546-2650,
Emily Serafin , 646-277-1245,