Market Opportunity*

  • More and more consumers are choosing the ease and convenience of online lending
  • Consumers, especially the under-served market, are seeking privacy, safety and speedy access to funds when they need it
  • Online lending meets consumer needs and we have the tools, resources, and expertise essential for your success

Understanding the underbanked market

68

million people are unbanked or underbanked

79

million have low-to-moderate or volatile income

108

million have subprime credit scores or no score

The US underbanked financial market

Favorable projections for the underbanked financial market in the US:

  • 108 Million Adults, 1/3 of population
  • $1.6 Trillion in total usage of financial products
  • $138 Billion in total revenue
  • $46 Billion in Think Finance market segments
  • 6% Average annual growth 2010-2015
  • Marketplace Lending is the fastest growing segment
  • 310% Increase in lending revenue since 2014
  • Installment loans up 19.1%
  • Short term credit up 15%

Trends and projections

Distinct preference among millennials, who seek services online, having no interest in brick-and-mortar banking. As traditional banks offer fewer sub-prime loan products, this market space will continue to expand.

* Facts and figures regarding Market Opportunity are from Center for Financial Services Innovation (CFSI), 2014 Underserved Market Size: Financial Health Opportunity in Dollars and Cents. Additional, supporting information can also be found on this topic at: https://www.fdic.gov/householdsurvey/2013execsumm.pdf and https://www.americanprogress.org/issues/economy/report/2014/10/30/99967/millions-of-americans-are-outside-the-financial-system/